World Breastfeeding Week Celebration at UPHC Abbhigere
World Breastfeeding Week is celebrated annually from 1st to 7th August to raise awareness about the importance of breastfeeding and to promote practices that support optimal infant and young child feeding. The theme for 2025 emphasized the role of breastfeeding in fostering healthier future generations and strengthening the bond between mother and child.
In line with this initiative, the Department of Community Medicine and the Department of Paediatrics at UPHCE Abbhigere jointly organised an awareness programme on 11th August 2025 for antenatal and postnatal mothers in the service area.
Dr. Sindhu Shankar S, Assistant Professor, Department of Community Medicine, introduced the theme of World Breastfeeding Week 2025. She elaborated on the significance of breastfeeding in improving maternal and child health outcomes, its contribution to achieving Sustainable Development Goals, and the need for community and health system support to sustain exclusive breastfeeding for the first six months.Demonstration on Breastfeeding Technique and Kangaroo Mother Care (KMC)
Dr. Aditi, from the Department of Paediatrics, conducted a practical and interactive session on the correct technique of breastfeeding. She demonstrated proper latching, feeding positions, and strategies to overcome common breastfeeding challenges. Additionally, she explained Kangaroo Mother Care (KMC)—its procedure, benefits for preterm and low-birth-weight infants, and how it enhances bonding and improves neonatal outcomes. Dr. Preethu, from the Department of Obstetrics and Gynaecology, spoke about the numerous benefits of exclusive breastfeeding for both mother and child. She highlighted that exclusive breastfeeding for the first six months ensures optimal growth, strengthens the infant’s immune system, reduces the risk of infections, and lowers the chances of chronic illnesses later in life. For mothers, it aids in postpartum recovery, reduces the risk of certain cancers, and fosters emotional bonding with the child. As part of the programme, nursing students from BGS Vijnathan Institute of Nursing Sciences performed an engaging drama/role play on breastfeeding. The act depicted common challenges faced by mothers, myths and misconceptions surrounding breastfeeding, and practical solutions to overcome them. The performance used simple language, relatable scenarios, and humor to effectively convey key messages, ensuring better understanding and retention among the audience. The programme was well-received, with active participation from the attending mothers. The interactive discussions, practical demonstrations, and emphasis on both scientific and emotional aspects of breastfeeding left the participants better informed and more confident about nurturing their infants. The collaboration between the departments ensured a comprehensive approach, addressing medical, practical, and psychosocial dimensions of breastfeeding.
The event concluded with a question-and-answer session, distribution of educational pamphlets, and a vote of thanks to the organising team.
